If given an option to read about something or watch a video about the same, what would be your choice? Of course, most of you will go for a video as videos are entertaining, informative, and easy to understand.
So, if you are an owner of a business or brand, you would know the importance of creating video content for marketing. Videos are not just for improving the brand visibility but also provide a pathway to attract more customers and employees to your products and services.
Video Marketing Can Grow Your Business
Video marketing strategy has long been used to promote products and services, such as TV commercials. So, why think twice about implementing a video marketing strategy in communicating your brand?
Through this post, we will let you know why video marketing is the most appropriate choice to boost your brand image while improving sales and ROI better than any other marketing strategy.
Improved search ranking
Having video content on your website can empower your ranking, and videos can help enhance organic traffic immensely. Video is a powerful marketing strategy that gives your website scope for improvement.
Because the more time a visitor spends on your site, the better the engagement rate. Plus, when the visitors are engrossed in your content, they will want to dig deeper into the details resulting in reduced bounce rates.
The best part about including a video in your marketing strategy is to improve your presence, content quality, and Google ranking. But, you must keep in mind that having just a video is not enough. Your content should be descriptive, creative, and compelling, so visitors remain interested in your brand.
Better customer connect
Adding a video to your website helps build a better emotional connection with the customers because this way customers trust your products and services. You can appeal to emotions and add a personal touch with videos.
You can play around with several elements such as music, voice, animation, special effects, and transitions to make your video more realistic while humanizing your brand at the same time. Therefore, videos are a more powerful medium than plain text to forge a bond with your prospective customers.
When it comes to adding life to your videos, we recommend that you opt for a decent online video editor that is easy to use and offers a slew of special effects. There are numerous options, but it is essential to select one that is effective, cost-efficient, and provides after-sales services.
Higher returns and click-through rates
Simply adding a video on your landing page can help increase the conversion rate rapidly. Plus, if you put a video in an email, it can elevate the click-through rate. People prefer watching videos on social media sites and websites to reading plain content, which moves the client through the marketing tunnel within a couple of minutes.
When you post videos in email, it also helps track what sort of content the customers would like to see. The video you add on these platforms should be informative, short, and crisp while clearly displaying the message and highlighting the promotion of your products and services.
Improved client engagement
Did you know that videos generate more shares when compared to images and text combined? Videos have high sharing potential on social media sites like Facebook. When you add a video on your Facebook page, it can improve user engagement like never before. Besides, if you just use the word ‘video’ in the subject line of an email, it can impressively boost the email open rate.
Word of mouth and sharing is indeed incomplete without each other. When you make your content shareable, you are improving the scope of reaching more people while also provisioning the audience a chance to be a part of your brand.
Also, it is vital to create a mobile-friendly video, as most people use their smartphones to watch content. When you do so, you reveal your brand’s specific aspects to the customers while also showcasing that you are serious about the latest trends and user experiences.
It is now common knowledge that many smartphone users gravitate towards those brands which offer instruction video content via their apps and sites. Therefore, creating a mobile-optimized video can increase the customer base by adding sales and trust in your brand.
Educating customers
Needless to say visual-based content such as video is more compelling. It delivers better about your products and services by showcasing ‘demo’ and ‘how-to’ content. If you plan to introduce any new product or service, it is best to create a demo video to show to the customers. People get engaged and are more likely to opt for your brand when you do so.
With videos, you can tell a story about your brand so that people can relate to the same. You can think about creating emotional video content that shows how your company came into existence and how it can benefit the buyers with a more intimate experience.
Showcasing your company’s environment and culture is an excellent way to build your brand image and highlight how your brand is different from others in the same business.
Keys points to creating exceptional video content:
Well, creating a video might sound easy, but if it lacks certain things, it won’t be able to justify your brand. Therefore, keep in mind the below-given points to always create engaging video content.
- Keep your videos short, say up to two minutes or so, while ensuring to convey the message.
- Converse with your audiences by addressing them appropriately.
- Do not forget to optimize for SEO.
- Focus on the first few seconds to create a hook.
Conclusion on Video Marketing
Undeniably, there is no other marketing strategy better than video marketing in today’s competitive landscape. You can showcase every aspect of your brand with videos while improving sales and ROI. Whether you run a small business or own a large company, addressing your customers via video content is highly beneficial due to its incredible advantages.
We hope that with this post, you will be motivated enough to create amazing video content to drive your brand’s images and perform better than your closest competitors.