How to Recommend Top-Selling Products on Your Shopify Website?

E-commerce store owners adopt different strategies to promote sales on their websites. One popular strategy is to recommend top-selling products to customers. A report from Invesp says that 54% of retailers reported product recommendation as the key driver of the average order value in customer purchases.

When you recommend your best-selling products to your customers, they are most likely to convert easily. This is because your top-selling products have social proof, and when people see others buying a product, they might think it must be good, and they should buy it. This is a simple psychology among shoppers.

You can leverage this by showing best-seller recommendations to your customers. If you are a Shopify store owner looking to create best-seller recommendations, this article is for you.

So, wasting no time, let’s get started.

What are Top-Selling Products?

The top-selling products on your e-commerce website are the ones that customers love and consistently buy over time. These products are popular for reasons like their reasonable price, good quality, and special features.

eCommerce businesses keep a close eye on their sales reports to figure out which products are top-sellers. They usually promote these products in their store and run marketing campaigns to make the most of their popularity and boost sales even more.

Here’s an example from Amazon. They have a dedicated page to show all the best-selling products in different categories. This helps shoppers easily find the top-selling products on Amazon.

You can also use this strategy to increase sales on your Shopify store. Want to know how? Keep reading.

How to Recommend Top-Selling Products in Shopify? Step-By-Step

To create best-seller recommendations in Shopify, you will need a third-party product recommendation app. For this guide, we will be using the StoreFrog Product Recommendations App. It offers some advanced features and is easy to use. We will discuss more about the app in the later part of this article.

Follow the below steps to create the best-seller product recommendation in Shopify, using the StoreFrog app.

Step 1: Install and Activate the SF Product Recommendations App

Log in to your Shopify admin account and navigate to the Apps section. Search for the SF Product Recommendations app in the search bar.

Once you find the app, click on Install. Choose a plan that suits your store, and then install and activate the app on your Shopify store.

Step 2: Create a Recommendation Widget

After installing the app, go to your Shopify admin page and select SF Product Recommendations from the Apps menu.

From the Home page of the SF Product Recommendations app, click on the Create widget button to create a new recommendation widget.

Select a page where you want to show the best-seller recommendation widget and choose the widget type as Best sellers under the Generic Recommendation tab.

Choose a title for the recommendation widget. Let’s choose “Best sellers”.

Step 3: Customize the Recommendation Widget

Now, we have the option to customize the appearance of the recommendation widget. Click on the Customize button under the Visual preferences menu.

You will be taken to the Visual preferences page, where you can customize the visual elements in the recommendation widget.

Choose the total number of products you want to display in the widget. Then, choose a style for the widget for different screen sizes. You can also choose the text alignment and font color for the widget title. Similarly, you can customize the product info text and action button in the widget.

After making the necessary changes, go back to the previous page, and the changes will be auto-saved.

Step 4: Configure Rules for Showing Recommendations

Now, you can set up different display rules for showing the recommendations. Here are the available options:

  • Category: Choose specific categories to show or hide the recommendation widget.
  • Products: Choose specific products to show or hide the recommendation widget.
  • Price: Choose a greater than or less than price range to show the recommendation widget.
  • Collection: Choose specific collections to show or hide the recommendation widget.
  • User role: Choose a user role to show the recommendation widget.
  • Product tag: Choose specific product tags to show or hide the recommendation widget.
  • Viewing date: Choose a date range to show the recommendation widget.

After adding the display rules, click on the Create widget button to create the recommendation widget.

Step 5: Paste the Widget ID to Shopify Theme Editor

Copy the Widget ID and go to the Shopify Theme Editor page.

Paste the Widget ID and click on Save to save the widget. That’s it. The Best sellers recommendations are now live on your store.

Here, you can see that the best sellers recommendations are displayed on the product page. Similarly, you can create different recommendations on any page of your Shopify store.

Also Read: Hire the Best Shopify Developer for your eCommerce Project?

Benefits of Recommending Your Top-Selling Products in Shopify

Displaying best-seller recommendations can be beneficial for eCommerce businesses in many ways.

One major benefit is to improve sales and revenue in eCommerce. By recommending products that have proven to be top sellers, you can grab the attention of your site visitors and make them convert easily as customers. This approach capitalizes on the popularity of these products and increases the conversion rate in your store.

Another benefit of recommending best sellers is that it improves the shopping experience of your customers. Shoppers often prefer to get the best-selling products, and by recommending these products, you can encourage them to purchase.

Additionally, recommending top-selling products is a powerful marketing strategy. It showcases your brand’s identity and reinforces the credibility of your products. This serves as a form of social proof, instilling confidence in potential buyers.

Best Practices To Recommend Best Sellers in Shopify

Here are some best practices when showing best-seller recommendations in Shopify.

Show relevant recommendations: When recommending the best-selling products, it is better to show products from the same category or collections the customer is viewing. This will increase the chance of conversion.

Do A/B testing: Explore different strategies when showing the recommendations. Try out showing the recommendation widgets on different store pages. You may also do experiments in choosing the placement, style, title, color, etc.

Ensure mobile responsiveness: Make sure that your recommendation widgets are optimized for mobile devices.
Give discounts and offers: Offer exclusive discounts when purchasing products from the recommendation widget. This will motivate your customers to spend more on your store.

Create seasonal recommendations: Create different recommendations based on seasonal trends. For example, during the Christmas season, you can promote best sellers in the Winter collection.

StoreFrog Product Recommendations: An Overview

StoreFrog Product Recommendations is an all-in-one product recommendation app for Shopify stores. With this app, you can create multiple recommendation widgets such as best sellers, recently viewed, new arrivals, hot-selling, and more.

The app lets you choose different rules and conditions for showing the recommendations. It provides detailed analytics on how the recommendation widgets are performing on your Shopify store. You can view insights on total sales, revenue, average order value, impressions, conversion rate, click-through rate, and more. These analytics will help you make informed decisions when creating recommendations.

The StoreFrog app also allows you to customize the recommendation widgets. You can choose the number of products to display, the style of the recommendation widget, text alignment, font color, etc.

Main features of the app:

  • Create different recommendation widgets
  • Create widgets on multiple store pages
  • Set up rules and display conditions
  • View detailed analytics of the recommendation widgets
  • Customize the appearance of the widgets


By recommending your top-selling products to your customers, you can effectively capitalize on the popularity of your best-selling products to generate more sales and revenue. This is a widely used strategy by popular e-commerce stores. Check out this strategy and see how it benefits your business.

We hope this article has provided you with insights on recommending top-selling products on your Shopify website. Do you have any questions? Drop them in the comments, we’d be happy to help you.

Leave a Comment