How to Know the Success of An Mobile App? Check These Steps

When you’re working on a new project, you want to know how it’s going to perform.

Even the most successful apps have their ups and downs. But if you measure your project’s success at the beginning and throughout its lifetime, you can get a better idea of where to focus your energy and what to do differently next time around.

So, let’s say you’ve worked hard to develop a mobile app. But if you don’t know how to measure its success, you might as well have thrown the whole thing out into the wild.

How To Measure Your App is Successful.

Here are some steps on how to measure an app’s success:

  • How engaged is your audience?
  • The number of downloads
  • Reviews
  • The number of shares
  • User acquisition cost
  • Look at your retention stats
  • Looking at user actions and compare to other apps

Step 1. How Engaged is Your Audience?

To measure the success of your app, you’ll want to consider how engaged your audience is. After all, if they’re not using it and enjoying it, there’s no point in having an app at all!

To measure engagement, you’ll need some metrics:

How often does each user return to your app? If they visit it once or twice a day, that’s good, but if they only use it once or twice a year, then you might want to rethink what you’re doing with them.

What percentage of users do you have? Are they mostly new users or returning ones? This can tell you whether or not there’s room for improvement in terms of customer retention.

How long have they been using your product? This will give you an idea of how long they’ve been using it and what kind of impact they’ve had on it.

Read Also: Why are Mobile Apps Worth The Investment For Your Business?

Step 2. The Number of Downloads

A good measure of an app’s success is its number of downloads, but this is not a reliable metric. The reason why it’s not reliable is that people download apps for different reasons and in different ways. Some people will only download an app if they see it on their friends or family members’ devices; others will download it simply because they’re curious about what it does.

Even if you do get your app to the top spot in your category (and even if everyone else does as well), that doesn’t mean you’ll have a successful launch in fact, some might argue that having one popular title can hurt sales more than it helps them!

Step 3. Reviews

Reviews are a good way to measure how users feel about your app. They can help you see if there are any problems with the app, or if it is just not what users expected. If you get a lot of bad reviews, it could hurt your app’s reputation and make it harder to attract new users in the future.

Reviews are very important; ignoring them is one of the reasons why most apps fail to stand out. Take advantage of the reviews to improve your app based on user’s needs and wants.

Step 4. The Number of Shares.

The number of shares is a good indicator of how engaged an audience is. You can measure this by looking at the number of shares on social media, or you can also look at the number of times a link to your app has been shared on other platforms, like Twitter and Facebook.

Step 5. User Acquisition Cost.

User acquisition cost is a term used to describe the resources (time and money) needed to acquire new users. It’s calculated as the cost of acquiring one new user divided by the number of new users acquired in a given period.

This formula can be used for calculating how much you should spend on marketing your app and what kind of budget you should have in mind when making an investment decision.

For example, if your company wants to spend $100 per month on marketing and expects that each user will cost $1,000 more than average at launch, then this means that every additional $1 spent on marketing will result in 10% more revenue from selling those users after they’ve downloaded the app (i.e., their lifetime value).

Step 6. Look at Your Retention Stats

Retention is the percentage of your users who return to your app. It’s an important metric because it can tell you how well your app meets user needs and business goals, which are the most important factors in determining whether an app will be successful.

When measuring retention, consider these questions:

  • How many new users do you have on average?
  • What percentage of those new users come back within 2 weeks? The higher this percentage is, the better!

Step 7. Looking at User Actions and Comparing to Other Apps

Your app’s success can be measured by looking at user actions and retention stats. User actions are easy to track because they’re all right in front of you: downloads, reviews, shares, and more.

If you compare your app against other apps in the market that have similar features but different pricing models (free vs paid), this will help give an indication of how successful your product is doing relative to others in its category or niche.

You may even want to consider comparing it against competitors who aren’t necessarily directly competing with each other.


We hope this post was helpful and you found some useful tips to use when measuring your app’s success. Remember that it’s important to see if changes have been made or not before making another one. Also, keep in mind that the number of downloads is not everything!

There are many other factors involved with how well an app performs on a certain platform, so don’t just rely solely on it as your only metric when looking at metrics like reviews or user acquisition cost.