Basketball Screening At Your Bar: How To Promote it Like Pro

March Madness is almost here, which means one thing – basketball screenings at your bar! In this blog, you’ll learn how you can draw in customers and create a festive atmosphere at your screening.

Basketball Screening At Your Bar

The spirit of baseball is in the air! As baseball season draws closer, the excitement for baseball-themed bar promotions increases. Now is your chance to lure in droves of people to your bar, impress them with your culinary and bartending skills, and make them loyal customers!

What better way to do that than screening March Madness live? Here are six ways to promote basketball screening at your bar like a pro!

Spread the word the good old-fashioned way.

Nothing is more effective than word-of-mouth buzz. Tell your regular customers about the grand screening at your bar, and they will spread the word to their friends and family for sure.

Everyone likes hanging out with their friends over drinks and snacks, right? The live screening is the glue that will bind it all together.

If you want to take a more formal route, you could always advertise your bar screening in the local newspaper. That way, you’ll get the word out to thousands of people in your community. However, newspaper ads might not come cheap, and you need not do this if you don’t have to.

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Create a festive atmosphere

People love watching sports in a group setting, and what better way to create a festive atmosphere than by decorating your bar for the occasion? Decorate with baseball-themed banners, flags, and streamers.

Play baseball music in the background and put on baseball-themed images on your TVs. That will help set the mood for some action!

You could kick it up a notch by introducing a special March Madness menu with baseball-themed food and drinks. That will set the perfect atmosphere for the screening and provide an authentic experience for your audience.

Expect a lot of smiling faces and loyal customers by the end of the day!

Partner up with local businesses

Another terrific way to promote your bar’s basketball screening is to partner with local businesses. For example, if you don’t have pizza on your menu, you could team up with a nearby pizza place and offer discounts on their pizzas during the screening.

This is a great way to draw in more customers and create a win-win situation for both businesses.

Baseball enthusiasts would likely show up in team jerseys, showing support for their favorite teams. Therefore, consider pairing up with a local sports store near your bar, and it will return the favor. You could also give away baseball-themed prizes at halftime. 

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Create March Madness posters and baseball flyers

Flyers and posters are essential to building up hype for your bar screening. You could print them out and post them in high-traffic areas like the bus stops and churches, but it’s better to post them on your bar’s social media pages, especially Instagram, Facebook, Twitter, and your website’s landing page.

Keep your posters simple and easy to read yet enticing. You don’t want to bore your audience with walls of text. Sprinkle in some pictures of your restaurant’s ambiance and food, and don’t forget to mention the date, time, and location of the screening and any special discounts or offers you may be running. Here are some creative March Madness posters you can take inspiration from.

Never underestimate the power of social media

Social media is a powerful marketing tool that you can use to promote your bar’s basketball screening. Create social media posts and stories with eye-catching visuals and include relevant hashtags like #MarchMadness, #BasketballScreening, and #BarPromotions.

You could also run social media ads on Facebook and Instagram, targeting people who live near your bar. A paid promotional campaign on social media is a surefire way to ramp up excitement for your bar screening and bring in people from all directions!

After all, social media is your best bet to reach out to thousands of potential customers in a matter of clicks and a few dozen bucks.

Step up your SEO game

While posts on social media can boost your online presence, they can only help so much. Your website is where the action happens, and all social media posts should redirect people to your website or blog. That’s why you need a well-optimized website that ranks higher on Google search results and, thus, has higher visibility.

To do this, you need SEO (search engine optimization). Consider hiring an SEO specialist for the March Madness season. If you’re thin on cash, you could always get help from your friend who’s in IT. Or, you could do a little DIY experiment with the help of this guide.

Final thoughts

A bar screening sounds fun, but it’s way more challenging to execute than it seems. You need to have enough stockpiles so you don’t run out of food and beverages, yet not have too much stock that it gets wasted. It is vital to plan it out rigorously and have a realistic ballpark of how many people can show up to the screening.

How many people come to your screening ultimately depends on how well you have advertised it. From personal experience, posting basketball flyers and March Madness posters on social media and your website is the best way to build up the hype.